Effective Date: February 17, 2026
Last Updated: February 17, 2026

[This Cookie Policy explains how My Michigan Roots (“Company,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit our website at www.mymichiganroots.com.

This policy should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile device) when you visit a website. Cookies help websites function properly, improve user experience, and provide analytical and marketing insights.

COOKIES MAY BE:

• First-party cookies (set by our website)
• Third-party cookies (set by external service providers)

COOKIES MAY ALSO BE

• Session cookies (deleted when you close your browser)
• Persistent cookies (remain on your device for a set period)

2. Types of Cookies We Use – We may use the following categories of cookies:

A. Strictly Necessary Cookies – These cookies are essential for the website to function properly and cannot be switched off in our systems.

Examples:

• Security authentication
• Form submissions
• Shopping cart functionality

Legal basis (EU): Legitimate interest (Article 6(1)(f) GDPR)

B. Performance and Analytics Cookie – These cookies help us understand how visitors interact with our website by collecting anonymous statistical data.

Examples:

• Page visits
• Traffic sources
• Time spent on pages

Legal basis (EU): Consent (Article 6(1)(a) GDPR)

C. Functional Cookies

These cookies allow the website to remember choices you make, such as language preferences or region.

Legal basis (EU): Consent

D. Marketing and Advertising Cookies – These cookies track browsing habits to deliver relevant advertising and measure campaign effectiveness.

They may be set by third-party advertising networks.

Legal basis (EU): Explicit consent

3. Cookies and EU Users (GDPR & ePrivacy Compliance)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland:

• Non-essential cookies (analytics, marketing, functional) will not be placed on your device without your prior consent.
• You will be presented with a cookie consent banner upon visiting our website.
• You may:
  • Accept all cookies
  • Reject non-essential cookies
  • Customize cookie preferences

You may withdraw your consent at any time.

4. Managing and Withdrawing Cookie Consent – You can manage your cookie preferences in the following ways:

A. Cookie Preference Center

Click the “Cookie Settings” or “Manage Cookies” link on our website footer to modify or withdraw consent.

B. Browser Settings

You may configure your browser to:

• Block cookies
• Delete existing cookies
• Notify you before cookies are placed

Browser help pages:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

Please note that disabling essential cookies may affect website functionality.

C. EU Opt-Out Tools

EU residents may opt out of certain advertising cookies through:

• Your Online Choices (www.youronlinechoices.eu)
• Network Advertising Initiative (NAI)
• Digital Advertising Alliance (DAA)

5. Third-Party Cookies

We may use third-party services that place cookies on your device, including but not limited to:

• Analytics providers
• Payment processors
• Embedded video platforms
• Advertising networks

These third parties may collect data in accordance with their own privacy policies.

We do not control third-party cookies.

6. International Data Transfers (EU Users)

If you are located in the European Union, your data may be transferred outside the EEA. When this occurs, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions
• Approved data protection mechanisms

7. Data Retention

Cookies remain on your device for varying periods depending on their purpose. Some expire when you close your browser, while others may remain for a longer duration unless deleted manually.

8. Changes to This Cookie Policy

We may update this Cookie Policy periodically. Any changes will be posted on this page with a revised “Last Updated” date.

9. Contact Information

If you have questions about our use of cookies, please contact:

My Michigan Roots
126 River St Elk Rapids, MI. 49629
info@mymichiganroots.com
1-844-Roots-44